Google Analytics Tip

I've been using Google Analytics on a project I've been working on - the Lofts @ 4120, a luxury condo project in Cincinnati. Slowly I'm learning the tips and tricks that go along with it and Google AdWords. Last night I ran across this http://www.webdev101.com/google/the-best-report-google-analytics-is-hiding-from-you/ - which I found very helpful.